November 6, 2022

10 Ways to Market an Online Course

Angela Hylton
Chief of Staff

You've completed pre-sales, launched your online course, picked up a few new skills along the way, and now you're finally ready to start making money. Congratulations! You've worked hard on your course, and now it's time to cash in. But how? Chances are, you've heard of stuff like "keyword research" or "on-page optimization" before. What does it all mean? Don't panic if this is the first time you've considered marketing—you're not alone!

This guide will provide you with ten of the most effective marketing strategies for online courses. If you're looking for an efficient way to market your course and get paid, this is it!

Why You Need a Winning Strategy

When marketing your online course, it can be tempting to just throw up some ads and hope for the best. Well, let us tell you a secret: that doesn't work.

You need to know what your audience wants and how to talk to them in a way that makes them want to buy from you. This is practically the cornerstone of all marketing strategies, and it is especially crucial when you're trying to sell an online course. So let's get started on how to do just that!

1. Add a "Course" Page to Your Website

Create a new page on your website called "courses," and include information such as the cost of the course, what problem it can solve for them (value proposition), how you plan on achieving this goal—and contact information in case they need help with questions.

The more detail about what your students can expect to learn, the better! You can also include some sample content on your landing page so that potential students can get a feel for how you teach.

2. Dive Into Email Marketing

Email marketing to subscribers is one of the most practical ways to market your online course. Set up an autoresponder sequence that includes a welcome email, followed by several emails with content related to the topics covered in your online course. Make sure you provide the links and information necessary for enrolling in your course at each stage of this sequence.

3. Leverage Social Media

Social media can be an excellent way to market your course and engage with others in the community. Use various social media platforms to share your course link, as well as content related to the topics covered in your course. You can also create Facebook groups or use live video streaming on Instagram or Facebook to advertise your course. Remember to utilize unique hashtags to help your community find and engage with your content.

4. Promote an eBook

By writing and promoting a good ebook to the right audience, you can establish a new customer base for your online course and attract more participants. Your ebook should be on a topic associated with your online course. This will help you build a reputation as an expert in the field. 

Make sure it's well-written and interesting—you don't have time for fluff! This is not only an opportunity for you to showcase all of your hard work, but it's also a chance for people who might be interested in taking the course (but not ready yet) to get a glimpse of what they might be missing out on if they don't sign up soon.

5. Create Sharable Blog Content

Create a blog post about the course, content, etc. Blog posts are great because they're easy for people to discover and share—especially if you write them as a guest post for another site or publication. They also give you an opportunity to show off your expertise and knowledge in a way that's more personalized than just sending out a press release or social media post. 

Plus, if you include a strong call to action at the end of each blog post, they effectively turn into sales pages—readers who come across your content in search results will know exactly what steps they should take next.

6. Invest in Google Ads

Next up: Google Ads! Google ads are great because they're easy to set up and optimize—and they work! Just make sure that your ad copy is compelling enough so that people click on them when they see them pop up in their feeds. Each ad campaign functions by allowing you to target specific keywords related to your niche so you can reach people who are searching for those terms on google search engine results pages (SERPs). 

The ultimate goal of Google Ads is to funnel traffic from search results directly into your sales page, where people can sign up for your course. You'll want to do some research beforehand, so you know what keywords people are searching for when they're looking for what you have on offer; then Google will help match those searches with the ads you want to run.

7. Also, Try Facebook Ads

Facebook Ads work well for getting in front of specific audiences—for example, if you want to reach women between the ages of 25-35 who live in Los Angeles (or any other city), Facebook Ads can help you reach those people and get them to click on our ad. In this case, it's important to know what you want your audience to do when they visit your site or landing page—if you're trying to sell something, make sure that's clear from the beginning of your funnel.

8. Showcase Testimonials and Reviews

When creating an online course, it is vital that you include testimonials and reviews from past customers as well as any press releases that have been written about the course or its intent. This will help convince potential buyers that your offer is worth buying because other people feel the same way!

9. Gain More Exposure with Press Releases

Press releases are another great way to increase awareness about your new course launch by reaching out to local newspapers as well as national and industry-specific publications. A good press release acts as a vehicle to get the word out about your new course and can be used to generate additional sales once it is launched.

10. Partner with Influencers

Finally, if you know the type of people who would be interested in your course, then it's time to start connecting with them! Brands, creators, and influencers who have an audience similar to yours can make great partners for promoting your course. People who follow these accounts will most likely follow yours too!

Volley: Helping Build & Grow Your Following

If you're an online course creator, it's important to establish a relationship with your clients. This is how you help them achieve incredible results and how you build a community around your brand. But building relationships with clients can be tricky—especially when your time is limited. You have to constantly be available and accessible via Zoom, otherwise, your clients will go elsewhere.

Thankfully, there's a solution! With Volley, you can now take advantage of personalized communication at scale without having to spend hours a day on Zoom. And because of Volley's "coach in your pocket" approach, not only can you sell your online course, but now—with Volley—you also have a powerful tool to build a community around your brand and reach even more people. Learn more about our Grow platform.

Download Volley today!

Angela Hylton

Chief of Staff at Volley

About the Author

Angela is Chief of Staff and so many other things at Volley—an award-winning communication platform. Like a seasoned trapeze artist, she balances marketing, HR, sales, and operations without breaking a sweat. Her sage advice informs executives and eliminates bottlenecks. Coworkers count on her. Recruiters are looking for her. When she's not re-negotiating vendor contracts, you can find her at home with her husband, and two kids in Cleveland, Ohio.

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