It’s been a wild ride since we launched the Grow platform.
It seems that we’ve struck a nerve with record-setting signups and engagement. We saw offers and users of all types. A variety of offers include a home studio makeover to financial advising and a Groupon Founder, alongside world-class composers.
We even saw many people make their first dollar online through Volley. So exciting.
Now, it’s early, and we don’t have conclusive data, but I wanted to take a moment to share some quick insights on what we’re seeing working.
If you haven’t set up your Consult With Me page or couldn’t figure out how you have to set it up in the browser at volley.app or in the desktop app. We’ll be carefully adding bits of functionality to the mobile products over the coming weeks.
Now here’s what we’re learning, specifically about Consult With Me.
First, micro-consultations - the offers that are selling the most are the micro-consultations.
Think of offers that are less than 15 minutes, and less than $50. Think of these as your front-end offers that give people an easy way to know, love, and trust you. And a low-cost way for them to try out what consulting on Volley is like.
The people that have only higher ticket offers aren’t selling as much as the people who have a value ladder.
And that’s second, the value ladder, Russell Brunson talks about this concept a lot, so we’ll use it. If your only offer is a high ticket offer, you may get some takers, but it takes a lot of motivation for someone to get there.
Instead, create steps that allow people to easily start working with you, like a micro-consultation, then from there, the logical next step in the relationship, and before you know it, they’re at the high ticket offer because you made it easy to get there.
Even people like Travis Chambers, which I used as an example in the launch videos have created a value ladder and he’s sold 3 times the lower-priced offers than the high-ticket offers.
Third, the time warp, how much time should I offer?
Even our team has been surprised by how much value you can give in a short such a short amount of time. Even a 5-minute consult. It’s amazing what happens when embracing that constraint. You get right to the point. It’s powerful.
I purchased Anita Stubenrauch’s 20-minute AMA and asked her to give him feedback on the new messaging and positioning, and she did a full talk-through of our home page on both desktop and mobile, gave me 20 insights, and we volleyed back and forth diving deeper on each of them. Yes. ALL of that in 20 minutes.
Another is Rex Allen, he’s offering a home studio makeover. Now if this were a 60-minute call with Rex, you would have to take copious notes, then buy all the stuff he suggests, and hope you set it up correctly. But on Volley, he can give you 5-10 minutes of suggestions, you can go implement them, and resume from there. You can get several iterations in one consultation.
This is how the time warp works.
So, this stat is totally made up and in the world according to our CEO, but there's at least a 2:1 time compression happening here.
If you would normally take an hour for a specific consultation, try 30 minutes and see how it goes. And yes, keep the price the same because you’re offering the same value.
And the last thing, this is new, a new way to exchange value. And although you totally get it, your customers don’t quite understand it yet. So, your pitch video is a key player here, explain as much as you can to help them along and understand why Volley is full of unlimited value.
Josh Little started his career as a teacher then moved into sales training and education roles at three Fortune 500 companies before making the leap into entrepreneurship. Over the last 15 years, Josh built four successful tech companies (Maestro, Bloomfire, Qzzr, and Volley) that have improved the lives of hundreds of millions of people and been able to consult with some of the top brands in the world. He has a firm believe that a great conversation can change your life and with Volley he's making them easier to have anywhere, anytime.